Martin Luther King III, a son of the Rev. Martin Luther King Jr., and former UN Ambassador and onetime Atlanta Mayor Andrew Young are teaming up to launch Bounce, a broadcast network aimed at African Americans.
The network, which plans to debut this fall, will go after blacks in the 25-54 demographic. That will put it squarely in competition with TV One, the cable network co-owned by Comcast Corp. and radio operator Alfred Liggins. Viacom’s BET remains the highest-rated cable channel catering to African Americans.